The Creative, Communications & Human-Focused audience spans professionals in marketing, advertising, public relations, design, education, user experience, and customer engagement—those who shape how people connect with products, services, and messages. They thrive on thought-provoking content and inspiring storytelling that resonates with human emotions and experiences. When crafting in-app notifications for this group, emphasize creative insights—like emerging design trends, brand storytelling techniques, communication best practices, or user-centric research findings—to spark fresh perspectives and support the development of more meaningful and impactful work.

Advertising

Total audience Size ≈ over 2.7 M

edit_us_en_advertising Segment: https://data.corp.linkedin.com/ncrm/segments/106212/edit List: https://data.corp.linkedin.com/ncrm/lists/52747/edit

Finding is based on last year’s total data from just spotlight notifications.

• Average CTR: 3.25%
• Average Cadence for Spotlight: 1-2 monthly

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e58f2ecc-f727-4858-b672-e38a121c4c33/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e58f2ecc-f727-4858-b672-e38a121c4c33/right.png" width="40px" /> Highest-Performing Tone & Structure

• Examples

  • February 2 (CTR 8.42%)

  "YouTube's ad model is 'fundamentally' built around a bad user experience, says this UX designer. See his take."

  • January 14 (CTR 4.07%)

  "CES 2025: See three key advertising trends that could reshape industry strategy, according to adtech experts."

  • October 4 (CTR 4.24%)

  "An investment leader is sharing strategies for navigating anticipated market volatility. Watch this video."

Patterns in Language, Topic & Theme

• Industry Trends & Criticism Perform Well

  Posts that highlight major shifts in advertising (e.g., CES trends) or challenge existing models (e.g., YouTube’s bad UX) drive strong engagement. This suggests the audience values big-picture insights and critiques of dominant ad strategies.

• Tech & Platform Focus is Key

  Posts that analyze specific platforms (YouTube, CES trends, adtech developments) resonate more than general advertising content.

• Engagement Boosts with Clear Takeaways

  The best-performing posts provide actionable insights or strategic lessons, rather than just opinions.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e04530a9-4ece-419f-95d2-9baa242a84eb/wrong.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e04530a9-4ece-419f-95d2-9baa242a84eb/wrong.png" width="40px" /> Lowest-Performing Tone & Structure

• Examples

  • April 23 (CTR 0.49%)

    "Advertising has done a 'worse' job innovating than other sectors, says an expert. See his take sparking debate."

  • May 10 (CTR 0.66%)

  "Advertisers: It's upfronts season, and this expert is sharing why media companies need 'AI-first' strategies."

Patterns in Language, Topic & Theme

• Vague or Overgeneralized Claims

  Statements like “Advertising has done a worse job innovating” are too broad without a strong hook or data. The audience likely prefers specificity and examples over sweeping claims.

• Lack of Immediate Relevance

  Some lower-performing posts don’t clearly connect their insights to advertisers’ day-to-day challenges, making them less engaging.

• AI-Focused Posts Underperformed Slightly

  While AI in advertising is a hot topic, posts that lack real-world applications tend to see lower engagement. Advertisers may need more practical examples.

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Spotlight Learnings:

• Advertising audiences engage most with critical takes on dominant platforms and trends. Posts that analyze big names (YouTube, CES, Super Bowl ads) perform best.
• Clarity and specificity matter. High performers break down why something is happening and provide a clear takeaway, while low performers rely on vague industry statements.
• AI in advertising needs concrete application. While AI-focused posts appear frequently, their CTR is inconsistent—suggesting the audience values real use cases over broad AI claims.
• Consider more platform-based content. Advertisers are highly interested in how specific ad platforms and strategies shape the industry. Future posts could explore platform trends, ad spend breakdowns, and creative innovations.

Athletes

Total audience Size ≈ over 562,000

edit_us_en_athletes_titles Segment: https://data.corp.linkedin.com/ncrm/segments/117884/edit List: https://data.corp.linkedin.com/ncrm/lists/59753/edit