The Goods audience encompasses professionals involved in luxury goods, fashion retail, manufacturing, supply chain management, consumer packaged goods (CPG), grocery, supermarkets, and commodities like diamonds and oil—industries that keep global commerce moving and consumer markets thriving. They value insights into market dynamics, consumer behaviors, production efficiencies, and supply chain innovations. When crafting in-app notifications for this audience, emphasize practical intelligence, such as consumer trend forecasts, logistics breakthroughs, retail strategies, or industry-specific market updates, that offer immediate actionable value to drive competitive advantage and informed decision-making.
Total audience Size ≈ over 978,000
edit_us_beautyindustry Segment: https://data.corp.linkedin.com/ncrm/segments/98035/edit?fromOld=true List: https://data.corp.linkedin.com/ncrm/lists/42822/edit?fromOld=true
Finding is based on last year’s total data from just spotlight notifications.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e58f2ecc-f727-4858-b672-e38a121c4c33/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e58f2ecc-f727-4858-b672-e38a121c4c33/right.png" width="40px" /> Highest-Performing Tone & Structure
Examples
"Glossier needs to start planning an exit, says this senior PM. See her take on the beauty brand's trajectory."
"Video: This beauty expert shares how YSL's lavender blush shows a lack of inclusion within the industry."
"Rare Beauty's 'clever' launch: Watch this expert break down the brand's effective use of creators."
Brand Strategy & Business Moves Drive Engagement
Posts about brand acquisitions, leadership shifts, and exit strategies perform exceptionally well. The Glossier exit discussion had the highest CTR (6.29%), indicating that this audience is highly interested in behind-the-scenes business strategies in beauty.
Controversial & Critical Takes on Industry Practices
Posts that challenge norms or point out problems—such as YSL's lack of inclusivity or Sephora’s double-edged impact on beauty brands—resonate deeply with this audience. These posts spark engagement because they encourage discussion and debate.
Videos Perform Well, But Context Matters
The top-performing posts tend to feature videos, but they aren’t just generic promotional clips—they provide deep analysis or critique, such as Rare Beauty’s launch strategy breakdown. Thought leadership in video format is well received.
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e04530a9-4ece-419f-95d2-9baa242a84eb/wrong.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e04530a9-4ece-419f-95d2-9baa242a84eb/wrong.png" width="40px" /> Lowest-Performing Tone & Structure
Examples
June 18 (CTR 2.15%)
"Sephora's Next Big Thing: See how the retailer's section could help Black and brown indie brands succeed."
May 16 (CTR 2.65%)
"E.L.F. Beauty's CMO is tackling gender disparity on director boards. See her new campaign sparking reactions."
"This beauty CEO reveals how the 'clean girl' trend originated in Black culture. Watch her break down the look."
Lack of Urgency or a Strong Hook in Messaging
Lower-performing posts tend to be more descriptive and informational rather than challenging or debate-inducing. Posts that highlight a campaign or an initiative without a clear "why this matters now" angle fail to generate strong engagement.
Posts Focused on Social Justice Issues Need a Stronger Call-to-Action
Posts on diversity, inclusion, and gender disparity don’t perform as strongly unless they also challenge a brand directly or reveal an urgent issue. Posts that simply inform about ongoing initiatives see lower CTRs.
Retail-Focused Content Doesn’t Resonate as Strongly
The Sephora Next Big Thing post (CTR 2.15%) underperformed, suggesting that retail expansion stories may not be as compelling as brand innovation or leadership discussions.
</aside>
Total audience Size ≈ over 755,000
edit_usca_en_beverage_prod Segment: https://data.corp.linkedin.com/ncrm/segments/117765/edit List: https://data.corp.linkedin.com/ncrm/lists/59454/edit
Finding is based on last year’s total data from just spotlight notifications.
