The Business, Finance & Operations audience includes professionals in management, consulting, sales, HR, finance, and operations—fields that drive business strategy and efficiency. They prioritize insights that help them optimize performance, navigate market trends, and stay ahead of industry shifts. When crafting in-app notifications for this audience, focus on actionable business intelligence—such as economic forecasts, leadership strategies, emerging financial trends, or operational efficiencies—that provide immediate value for decision-making and career growth.

AI

Total audience Size ≈ over 1M

edit_en_usca_AIML Segment: https://data.corp.linkedin.com/ncrm/segments/128468/edit List: https://data.corp.linkedin.com/ncrm/lists/69197/edit

Finding is based on last year’s total data from every form of notifications (including push).

• Average CTR: 3.65%
• Average Cadence across all: 1-2 weekly

<aside> <img src="attachment:e58f2ecc-f727-4858-b672-e38a121c4c33:right.png" alt="attachment:e58f2ecc-f727-4858-b672-e38a121c4c33:right.png" width="40px" /> Highest-Performing Tone & Structure

• Notifications like January 28 (CTR 6.22%) and September 25 (CTR 6.15%) excelled by:
  • Leading with clear, urgent language: “has debuted,” “has resigned.”
  • Spotlighting notable brands or dramatic events (DeepSeek’s new image generator, OpenAI’s CTO departure).
  • Including a concise, curiosity-driven call to action (“See the latest”).
• Short, punchy updates mentioning big funding (e.g., November 12’s $2B valuation, CTR 4.75%) also did well by:
  • Front-loading impressive numbers.
  • Presenting a quick payoff: “Here’s the latest” or “See the details.” </aside>

<aside> <img src="attachment:e04530a9-4ece-419f-95d2-9baa242a84eb:wrong.png" alt="attachment:e04530a9-4ece-419f-95d2-9baa242a84eb:wrong.png" width="40px" /> Lowest-Performing Tone & Structure

• Lower CTR updates like January 30 (CTR 1.49%) and October 17 (CTR 1.90%) often:
  • Used broader or more abstract language (“revealing his approach,” “extending its play”).
  • Lacked a sense of urgent or dramatic change.
  • Featured less recognizable brands or topics without a compelling “hook.”
• Verbs tended to be gentler (“aims,” “revealing”) rather than bold and newsy (“unveiled,” “raised”), resulting in:
  • Less click-through motivation.
  • Headlines that felt more informational than game-changing. </aside>

Biotech

Total audience Size ≈ over 1.3 M

edit_usca_en_biotechnology Segment: https://data.corp.linkedin.com/ncrm/segments/95150/edit List: https://data.corp.linkedin.com/ncrm/lists/71350/output/target

Not enough data for findings.

• Average CTR:
• Average Cadence for Spotlight: N/A

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e58f2ecc-f727-4858-b672-e38a121c4c33/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e58f2ecc-f727-4858-b672-e38a121c4c33/right.png" width="40px" /> Highest-Performing Tone & Structure

• Examples:
  • N/A

Patterns in Language, Topic & Theme

• N/A </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e04530a9-4ece-419f-95d2-9baa242a84eb/wrong.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e04530a9-4ece-419f-95d2-9baa242a84eb/wrong.png" width="40px" /> Lowest-Performing Tone & Structure

• Examples:
  • N/A

Patterns in Language, Topic & Theme

• N/A </aside>