V1.0 February, 2025 Clara Lee
So you’re writing for Spotlight? Welcome to your first stop: this audience guide, which is the touchstone for different audience groups.
This Audience guide will serve as many things, as an index to find Segment/List links, for tone of voice matching, and former metrics. As a living, breathing document, this audience list will grow as we deliver and match with more audiences on our platform.
SWE, data science, biotech, IT, research, engineering, pharmacist, and any role that’s highly technical or research-heavy.
Business, Finance & Operations
Leadership, accounting, disability, startup, HR, entrepreneur, management, consulting, sales, finance, investment, private equity, real estate and more.
Creative, Education, Entertainment & Humanities
Athletes, marketing, PR, journalism, design, UX, enviro, sports, entertainer, mental health, non profit and education and more
Boomers, millennials, parenting, gen Z, MBA students, college grads, early career, Law school students, parenting, all groups tied with stages of life.
Beauty, luxury goods, manufacturing, supply chain, fashion retail, diamonds, CPG, oil, grocery store, retail, supermarket, and more
Frontline, healthcare, childcare, agriculture, nurses, servers, bartenders